As one of the UK’s top manufacturers of sporting equipment, who’ve been making top-quality kit since 1954, Harrod Sport couldn’t stand by and do nothing when the company read about the plight of the Somaliland team on BBC Sport.
Kate Pasque, Harrod Sport’s sales and marketing executive, said, “We couldn’t not get involved with something we believed would help Somaliland and the future of football there.”
Somaliland is a member of CONIFA and has long struggled for recognition as a team in its own right. The region is an independent state but is not recognised as such by any other country; Somalia still declares Somaliland as an autonomous region. The BBC Sport article highlighted the difficulties faced by those assisting the football teams in the area; working in a region where poverty is rife and people get by on an average wage of $347 a year.
Football is trying to change all of that, and news that the Somaliland national set-up is due to receive – free of charge – Harrod 3G Stadium Goals, along with a Harrod 3G Hanging Net Support system, a bottom-hinged net support and box net is incredibly exciting for those aiming to improve things for the local footballers.
Ilyas Mohamed, founder and president of the Somaliland Football Association explains: “This donation means a lot to the development of football in Somaliland. Since the Somaliland Football Association was formed, we have sparked and spearheaded the modernisation of football in Somaliland. This donation will help us make hosting international matches in Somaliland a reality. The goals currently installed at the national stadium in Hargeysa or elsewhere in the country do not fit international requirements.”
It’s a remarkably generous gesture from the company, who have recently set up The Ron Harrod Foundation. The foundation provides funding for sportspeople under 25 to help them continue to compete in their chosen sport, and while it’s currently only available to those based in Norfolk and Suffolk, the company aim to expand over the years to assist multiple young athletes across the UK.
And while The Ron Harrod Foundation might be focused on UK-based talent, worldwide causes such as the Somaliland team are also where the company can see its help having true on-the-ground effects.
Kate Pasque explains. “The quote in the BBC Sport article, ‘We think every young person should have the opportunity to play football’ really rung true with us at Harrod Sport. We had no intention of stretching our funding pot further this year, especially halfway across the world! However, reading that one in 11 children in Somaliland do not survive to their fifth birthday made us all at the company want to help in any way we could to give hope to the children for their future and their future in football. Providing equipment to a pitch that children will strive to play on, and, in turn, inspiring hope, is everything The Ron Harrod Foundation represents.
“At Harrod Sport, we are hopeful that with the addition of our Stadium Goals, we can contribute to the tireless work of everyone involved with the Somaliland national team and CONIFA and, in a small way, help Somaliland go on to represent themselves at an international level, bringing happiness to the country.”
Ilyas Mohamed has no doubt this is the case. “The association is very grateful to The Ron Harrod Foundation. It’s a wonderful and generous donation. We are excited about the future and cannot wait to host Somaliland’s first international match on home soil.
“With these goals we hope to continue inspiring a nation, a new generation to use football as a way to communicate and connect with the rest of the world.”
To view the article on Somaliland on BBC Sport, please click [here]
For more information on Harrod Sport, please click [here]