Speaker biography
Ian Redpath
Sport Lead, The Behaviouralist
Ian is a behavioural scientist who specialises in understanding and shifting consumer behaviour and decision making. He has worked with clients across sectors ranging from retail, government, insurance and finance. He has specialisms in eye tracking, journey mapping and impact measurement.
In the last few years, Ian has focused on introducing and applying behavioural science methods and frameworks to the sport sector.
The Behaviouralist is a behavioural science research consultancy that specialises in evidence-based policy evaluation and applying behavioural science, data science and demand to improve productivity, sustainability and consumer decision making.